Fastest Growing Sport

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I was researching Fastest Growing sport. Turns out that competitive eating..... wait.... ping pong... no...paddle boarding...jeez...fencing.... What the _____! It seems that MMA/UFC is most touted FGS. This appears to be based on media coverage, revenue and fan base. Thinking "Sport most likely to have the most people doing no activity for the most amount of time raising the most amount of money than it did last year. The Sport Information Resource center lists Ultimate as FGS in North America. Does anyone have any resources of "fact" or reality?